Privacy Policy
Privacy
At The Beauty Reserve, we take your privacy seriously. This Privacy Policy explains how Modern Origin Inc. (doing business as The Beauty Reserve) collects, uses, discloses, and protects your personal information when you visit or make a purchase from thebeautyreserve.ca (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and cookies installed on your device (“Device Information”). We also collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site.
We use cookies, log files, and web beacons to collect Device Information. For more information or to disable cookies, visit http://www.allaboutcookies.org.
When you create an account or place an order, we collect your name, billing and shipping addresses, payment details, email address, and phone number (“Order Information”). If you sign in using Google Sign-In, we receive your name and email address from your Google account. If you subscribe for Reserve updates or leave a review, we collect the email address and content you provide. Together, Device Information and Order Information constitute your Personal Information.
How do we use your personal information?
We use your Personal Information for the following purposes (“Purposes”):
Process and fulfill your orders, including payment processing and delivery; communicate with you regarding your order or to respond to inquiries; screen for fraud or other risks; provide you marketing and promotional communications, subject to your consent; analyze customer behaviour to improve our Site, products, and services; conduct research, promotions, contests, and customer surveys; and comply with applicable laws and regulations.
Consent and data sharing
By using our Site and providing your Personal Information, you consent to our collection, use, and sharing of your information as described in this policy, in accordance with applicable Canadian privacy legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA).
We may share your data with third-party service providers — including our hosting provider, payment processors (Stripe and PayPal), analytics and advertising tools (Google Analytics, Meta Pixel, TikTok Pixel, and Microsoft Clarity), and email delivery services — for purposes such as order fulfillment, payment processing, analytics, and marketing. Payment card details are processed by the payment processors and are not stored by us. These third parties are bound by confidentiality and data protection obligations.
We reserve the right to share your Personal Information with third parties for direct marketing purposes, including targeted advertising campaigns. You may opt out of receiving marketing communications at any time as described below. We may also disclose your Personal Information when required by law, subpoena, or to protect our rights.
Behavioural advertising
We participate in online advertising and use your Personal Information to deliver targeted advertisements. For more information about how targeted advertising works, you can visit the Digital Advertising Alliance of Canada’s educational page at https://youradchoices.ca.
You can opt out of targeted advertising by using the links below:
Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads · TikTok: https://www.tiktok.com/setting/ads-preferences · Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services via the Digital Advertising Alliance of Canada’s opt-out portal at https://youradchoices.ca.
Unsubscribe and your rights
At any time, you can request to withdraw consent, access your data, request corrections, or request deletion by contacting us at support@thebeautyreserve.ca. You may also unsubscribe from marketing emails via the unsubscribe link in each email. We will respond to requests in accordance with applicable privacy legislation. Modern Origin Inc. has its registered office at 43 Bordeaux Circuit, Toronto, Ontario, M9V 4Z1.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Data retention
When you place an order through the Site, we retain your Order Information for as long as necessary to fulfill orders or comply with legal obligations, unless you request deletion.
Changes & disclaimer for third-party services
We reserve the right to update this Privacy Policy at any time. Significant changes will be communicated via the Site or email. We are not responsible for the privacy practices or content of third-party services integrated with our Site.
Contact us
For questions or complaints regarding privacy, contact us at support@thebeautyreserve.ca.